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Written about

Every piece of coverage in one place: the printed pages as published, the online interviews and one long podcast episode.

In print

Five pages, three issues
Yachts Croatia no. 81, page 142
Yachts Croatia
Business Talk: the opening portrait
No. 81, Summer 2024 · pp. 142–145
Yachts Croatia no. 81, page 143
Yachts Croatia
“Sanja Božović becomes the new Sales Director of Sanlorenzo Adria”
No. 81, Summer 2024 · p. 143
Yachts Croatia no. 81, page 145
Yachts Croatia
Business Talk: the closing page
No. 81, Summer 2024 · p. 145
The Collection vol. 38, page 145
The Collection
Interview: representing Sanlorenzo in South-East Europe
Vol. 38, July 2024 · pp. 145–147
The Collection vol. 34, page 157
The Collection
Interview: Sales Manager for Serbia and Montenegro
Vol. 34, April 2023 · p. 157
Reading the scans

The tear sheets above are photographs of the printed issues. Each card opens the full digital edition on Issuu, where the article can be read in context and the page numbers checked.

The interviews are in English and Montenegrin, depending on the title.

Snaga je u svima nama, season 1 episode 10
Chamber of Commerce of Montenegro · Podcast
“Snaga je u svima nama”: nautical tourism on female principles

Season 1, episode 10. A full episode on building Montenegro Charter (yacht charter, yacht sales and private aviation) around Montenegro's marinas. In Montenegrin.

In her own words

From the interview in The Collection, vol. 38, quoted as published.

“The yachting industry is traditionally male-dominated, but I have found that my unique perspective and approach have been invaluable in connecting with clients and understanding their needs.”
On being a woman in yacht sales
“Representing Sanlorenzo in the Adriatic region is a natural fit for me, given the brand’s dedication to heritage, innovation, and personalized luxury.”
On the brand
“This pivotal moment led me to redefine Montenegro Charter, transforming it into the leading yacht charter company in Montenegro.”
On leaving bareboat charter behind

Online

Interviews and features, 2019–2024
The Collection article
The Collection
Interview: sales representative for South-East Europe

The long interview, on a male-dominated industry and on what a Sanlorenzo actually is.
Nautika Present article
Nautika Present
“Brand excellence is embodied in the people who represent it”

On the Sanlorenzo Adria team and the Adriatic market.
Gracija article
Gracija · 2019
“Snaga i ljepota u pokretu”

The earliest of the interviews, and the source of “my strength lies in the people I surround myself with”.
Sanja Božović aboard a Sanlorenzo, photographed for Blic
Blic · Business · 2022
“Luksuzna plovila kao ozbiljan biznis”

Mainstream Serbian business press, on yachts as an investment. It is also the earliest source describing her as the region's first female luxury yacht broker.

Read the article →
Sponsored placement
Elle Serbia: the Porto Montenegro launch

July 2024. Listed apart from the editorial coverage because Elle ran it as promo. It covers the June 2024 Sanlorenzo event at Porto Montenegro.

Read the placement →

Press enquiries and interviews

For comment on the yacht market, Sanlorenzo, or nautical tourism in Montenegro, email is fastest.

sanja@montenegrocharter.com Back to the main page